A brand logo is not only a beautiful visual sign but also the first impression that people have when seeing a certain product. It was important for me that the graphical sign of Dayana, which is a swimwear producer, symbolizes everything that a person relates to pleasant emotions and the carelessness of moments near the sea. At the same time, I wanted the shape of the logo to be minimalistic, radiating lightness and femininity.
After in-depth market researches on the brand competition, I developed a concept for a graphic sign. The ideas were outlined on paper, and several directions for the development of the logo were sought. This quick outlines helped for the fast and easy communication with the client and for finding the best options at the very beginning. What is more, I wanted the logo of Dayana to possess the lightness and style, typical for the movement of a hand over a white sheet of paper.
Simplified and stylish, the logo creates a minimalistic aesthetics, radiating luxury and purity, also sought after when creating the products of Dayana. The selected colors and the clearly readable shape and font help make the sign recognizable in different sizes and materials.
