The result I tried to achieve in my work for Arviana was to create a concept, adapted to the products offered and with a general sense of luxury, influence, and dreams.
Advertising works based on our emotions, awakening various feelings in us. In the high-end jewelry banners, I created the sense of a woman who is valued, cared for, loved, and surrounded by luxury.
Visions, in harmony with the principles for presenting luxury goods, are minimalistic with the purpose of highlighting the accessory and its qualities. Thus, I reinforce the emotion of owning the jewel.
The viewer’s attention is focused on the following product qualities: Elegance, Class, Beauty, Quality, Femininity, Luxury, Sensuality, Uniqueness, and Prestige.
